95% Content Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO)
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Aug 23, 2024 
Kyle Coleman, CMO of Copy.ai, transformed a $12,000 investment into a staggering $12 million by leveraging a content-first strategy. He shares insights on building trust with potential buyers and the crucial role of AI in sales and marketing. The conversation delves into tailoring content for different customer segments and crafting a unified go-to-market approach. Coleman also discusses enhancing content creation workflows through AI while maintaining quality, highlighting the evolution of content marketing toward more creative, human-centered efforts.
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Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Strategic Differentiation in B2B Marketing
01:49 • 25min
Streamlining Content Creation with AI Workflows
27:00 • 3min
Crafting a Comprehensive Content Strategy
30:06 • 10min
Crafting a Unified Go-to-Market Strategy through AI and Content
39:44 • 4min
Crafting Compelling Content Strategies
43:21 • 4min
The Future of Content Marketing: Embracing AI for Quality and Creativity
47:12 • 2min