Why That Worked  – Presented by StoryBrand.ai cover image

Coach Builder Part 5—Email is Your Secret Weapon to Coaching Success (And Here’s Why)

Why That Worked – Presented by StoryBrand.ai

NOTE

The Email Persuasion Formula

Start by highlighting the customer's problem, then position your product as the solution. Build a bridge from the problem to your solution, emphasizing the steps taken. Present the negative stakes of not taking action and the positive outcomes of using the product. Finally, conclude by prompting a specific call to action for the customer.

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