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311: Finding my Ideal Customer Profile
The Bootstrapped Founder
Ideal Customer Profile: Temporary, Incomplete, but Binding
An ideal customer profile (ICP) should be viewed as temporary, incomplete, and binding. This approach recognizes that ICPs are subject to change, needing flexibility to update assumptions along the way. By setting a begin and end date for focusing on an ICP, adjusting assumptions about best customers, and resisting distractions that deviate from the ICP, entrepreneurs can navigate the messy reality of business development effectively.
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