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The Tim Ferriss Show cover image

#725: Barbara Corcoran — How She Turned $1,000 into a $5B+ Empire: PR Stunts, Sales Techniques, Critical Early Wins, Fighting Trump, and Becoming a Real Estate Mogul

The Tim Ferriss Show

NOTE

Thoughtful Presentation and the Reverse Close in Sales

In sales, it is crucial to be thoughtful in how you present properties to potential buyers. Details such as the sequence of the apartments shown, the neighborhood, and even the route taken can greatly impact the impression. The reverse close technique, which involves showing a range of options and urging the buyer not to make a hasty decision, is highlighted as a powerful strategy for ensuring that the buyer makes a thoughtful and well-considered purchase.

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