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Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!
The Diary Of A CEO with Steven Bartlett
Focus on Benefits, not Features
In marketing and sales, it is crucial to focus on the benefits that appeal to customers' core human drives rather than the features of a product. Features like 100% soy wax in candles may be a reason to believe in the benefits of an ecologically friendly approach, but they are not the primary reason for purchase. Emphasizing benefits over features helps to entice customers and deliver the value they seek.
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