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627: From $30/hr to $300/hr: The Software Consulting Playbook
The Side Hustle Show
Adapt Content to Your Target Market
To effectively reach a new target market, content must evolve from broad topics to more specific strategies that resonate deeply with the ideal clients. By focusing on precise outcomes and utilizing industry-specific language, businesses can enhance relatability and engagement, ensuring that their messaging aligns with the needs and desires of their target audience. This approach not only strengthens the connection with potential clients but also drives measurable results, such as increased sales conversion rates.
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