Express ideas by talking them out first to relieve pressure and ensure clear communication. Ensure that written content reflects authentic communication by asking oneself if the written words align with what would be spoken aloud to maintain sincerity and avoid disingenuity in marketing or any form of written communication.
Get ready to swap everything you know about business-writing for an unconventional approach that actually works.
Basecamp CEO Jason Fried is one of the world’s most successful software entrepreneurs. And he’s unique for the way he challenges the tenets of Silicon Valley startups.
He’s bold like Bezos, but relaxed like Buffett. He cares less about “rising-and-grinding” and more about an honest 40-hour work week. He never white-knuckles his ideas, but shares them freely with the world. As a result, he’s transformed how Internet businesses are being built.
And it all starts with — you guessed it — getting his best ideas on the page.
His founder letters stand out (and they’re his favorite thing to write). Whenever he announces a new product, he releases a letter that does three things: builds a devoted fanbase, ramps up excitement, and sheds light on the purpose behind his products. And in this episode, you’ll learn exactly how he does it.
You’ll learn specific business-writing techniques: from storytelling to structure to word choice. You’ll learn how to find your flow, make writing easier, and use writing to start doing things in the world.