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Why '90s ads are unforgettable

Planet Money

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The Origins of Soap Operas and Radio Advertisements

The creation of dramatic serials for radio shows was driven by companies like Oxidol and Colgate Palmolive for the purpose of running advertisements. These companies targeted housewives as their primary audience and the radio dramas were a means of bringing their cleaning products to consumers. This trend is also said to be the origin of the term 'soap opera'.

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