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Pricing Masterclass: Everything you need to know about SaaS Pricing
Product Growth Podcast
Understand Value to Retain Customers
To enhance customer success and optimize sales strategies, it's essential to leverage product data and adopt a customer-centric approach during the sales process. Validating account structures and identifying potential based on existing sales resource distribution are crucial steps. Moreover, companies often overlook the significance of effective cancellation flows; a great cancellation experience should remind customers of the value they have derived from the product, thereby reducing churn. For instance, a well-designed flow may highlight extensive usage statistics that evoke appreciation for the product, encouraging customers to reconsider their decision.
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