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Sam Corcos: How Writing Helped This CEO Build a $300m+ Company

How I Write

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Keepers test - borrowed from Netflix

The speaker emphasizes the importance of using the Keeper test, a concept borrowed from Netflix, to evaluate team members. The Keeper test involves imagining an employee resigning and assessing if the immediate reaction is to keep them at all costs. If the response is not a strong desire to retain the employee, it indicates a mismatch and the need for a candid conversation about potential improvement or finding a better-suited role elsewhere.

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