Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
Solving Airport Security: Changing Behavior vs. Infrastructure
Airports are rewarded or punished for the speed of through put through security, making it a big problem./nSolving the problem of airport security through a creative solution would result in a win-win situation./nAdvertising agencies were not traditionally viewed as a solution to public sector problems./nThe default public sector behavior is to spend money on infrastructure, not psychology./nThe human brain tends to view solving problems through intangible means as cheating.
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