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EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge

Social Studies

NOTE

Building Effective Content Strategy on TikTok

Creating a strong foundation and structure for content creation on TikTok is crucial to attract and retain audience attention. Using million percent hooks, different visual cuts, and implementing direct response advertising techniques can help in engaging viewers. Brands need to focus on staying relevant by creating content that aligns with audience preferences on video-based platforms like TikTok. Establishing consistent content pillars, such as sampling products and capturing reactions, can drive high engagement and views ranging from 20,000 to a million.

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