#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
00:00
Understanding Cost Per Meal (CPM) and Impressions (CPM) in Newsletter Advertising
The speaker discusses how to charge CPMs based on newsletter opens rather than total subscribers/nCPM stands for cost per thousand impressions/nIndustry standard is to charge based on impressions rather than total subscribers
Play episode from 41:21
Transcript
