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#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
Understanding Cost Per Meal (CPM) and Impressions (CPM) in Newsletter Advertising
The speaker discusses how to charge CPMs based on newsletter opens rather than total subscribers/nCPM stands for cost per thousand impressions/nIndustry standard is to charge based on impressions rather than total subscribers
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