
Ep 29: The Ultimate Guide to Email Marketing with Hilary Krueger
Social Media Money Makers
Craft Emails Like You Text Your Best Friend
To write engaging emails, adopt a conversational style akin to texting a close friend, focusing on authenticity and storytelling. Begin by framing your email with a strong hook that highlights a dramatic moment, much like recounting an urgent situation to a friend. Reflect on what prompts you to open emails or messages; emulate that format in your writing. Recognize that your audience may resonate with your past experiences, as they might mirror who you were years ago. Find a balance between personal narrative and emotional expression, perhaps including creative elements like poetry, which can add depth and differentiate your content. Ultimately, craft emails that evoke curiosity and connection, ensuring you start with compelling stories that draw readers in from the outset.