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142 (Sell): Part 1: Energize your prospecting with multi-channel mastery (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)
30 Minutes to President's Club | No-Nonsense Sales
Changing the Voice in Persona Selling
Persona selling is important when catering to different personas/nUnderstanding each persona's value proposition is crucial for success/nChanging your voice is necessary when catering to different personas/nIntroducing your SDR to accounts and leads can be beneficial/nSharing sequences and strategies can help overcome roadblocks in prospecting
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