Making DTC western wear work with Paul Hedrick from Tecovas
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Focusing on Innovation and Growth in Retail Expansion
The company is focusing on innovation and growth in its retail expansion efforts. They aim to continue making an impact on the category by improving their core product line, expanding retail stores, and introducing more product lines. The company plans to open more retail stores, with a goal of reaching more customers by bringing stores closer to them. Additionally, they are shifting their focus towards innovation, particularly in tangible aspects like product development and customer experience, aligning with their brand pillars of authentic, trailblazing, and welcoming.
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