How Writing Helped Jason Fried Build an 8-Figure Business
How I Write
Authentic Communication Over Jargon
Many business exercises, like creating fake business plans, can lead individuals to become adept at BSing, lacking originality and authenticity. Companies without a clear point of view resort to empty, jargony content aimed at selling rather than communicating authentically. This trend results in a conservative approach to writing, marked by groupthink and fear of expressing unique perspectives. The prevalence of 'content' over 'communication' diminishes the quality of written material, with a focus on SEO rather than genuine messaging.
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