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Pixar’s Ed Catmull: Throw out your rules
Masters of Scale
Overcoming Self-Imposed Constraints: The Making of Pixar's First Feature Film
Ed quickly overcame his reluctance to make a feature film when Disney funded three Pixar movies. Pixar had no experience in making computer animation, but failure was not an option as it could mean the end for Steve Jobs' support and the end of Pixar. Despite the lack of experience, everyone had to figure it out, and this transformative experience made them successful.
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