HubSpot's Decision to Designate Every Employee as an Insider

1min Snip

00:00

Play full episode

Key takeaways

Transcript

Episode notes

There is no SEC regulation limiting the number of designated insiders in a company.
HubSpot designated every individual employee as an insider when they went public.
At the time of their IPO, HubSpot had close to 800 insiders.
Currently, HubSpot has around seven thousand insiders.
Designating everyone as an insider was motivated by HubSpot's core cultural value of transparency.

Your company's culture is the bedrock of everything you do. So you can't afford to just let your culture emerge — you need to build it with the deliberate approach of a product designer. Then you need to bring that culture to life by winning buy-in from your team.

This is exactly what Dharmesh Shah did at HubSpot — as laid out in the famed HubSpot Culture Code. This living document continues to inspire founders and business leaders to adopt a product design approach to building their own vibrant and adaptable company cultures.

In this episode, Dharmesh talks through the inspiration behind the Culture Code, and reveals how he built and rebuilt some of its most inspiring elements — all while keeping his team invested.

Read a transcript of this episode: https://mastersofscale.com/

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.