Invest Wisely: Assess Potential and Credibility

Investors often view early-stage businesses as a 'free option,' acknowledging potential value without committing until credible pathways and demonstrated results are evident. For high-growth companies, it’s crucial to build momentum and a track record to capture their full value. Businesses should evaluate if their offerings are bankable in the eyes of investors, distinguishing between viable projects and overly complex ones. A return to fundamentals is essential, emphasizing that return on invested capital and growth are key drivers of value.