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E21: Building the Storytelling Muscle for CFOs with Andy Raskin

Run the Numbers

NOTE

Transform Sales into a Movement

B2B companies face challenges due to the complexity of their products, making it difficult for buyers to evaluate claims. Many companies make similar assertions about their offerings, complicating the buyer's decision-making process. However, successful B2B SaaS companies differentiate themselves by positioning their product as part of a larger movement rather than just software sales. This approach entails creating a strategic narrative that transforms the purchasing process into joining a movement, making it more engaging and meaningful for potential customers.

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