AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
If We Started a Business Today, Here's How We'd Get 100k Leads/Month
Marketing Against The Grain
Educational First Strategy for Growth
HubSpot adopted an educational first approach to create value for users, ensuring that over time they would convert to customers. They devised a model to understand how much content a creator could produce, the traffic and conversions each piece of content could generate, and the number of customers they could acquire monthly. This strategy enabled them to predict growth and required headcount. The rise of AI has shifted the landscape towards AI creating informational content, while human editors focus on curating the content, leading to a different growth model.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode