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Lauryn Bosstick aka The Skinny Confidential: Reaching Your Fullest Potential, Being an Investor, First Ever Arrae x The Skinny Confidential Product, & More
The Dream Bigger Podcast
Evolution of marketing: the power shift from celebrities to everyday people
The marketing landscape has shifted dramatically, as consumers are no longer easily influenced by celebrity endorsements. Authenticity is crucial, with audiences favoring influencers who genuinely use and love the products they promote. Brands risk losing credibility by relying on influencers strictly for immediate financial benefit, as consumers are becoming savvy and discerning. As a result, everyday individuals have emerged as the new wave of influencers. Real reviews from regular people, often found on platforms like TikTok, hold more weight than celebrity endorsements. Successful marketing strategies now require brands to focus on courting everyday customers, as evidenced by instances where micro-influencers have driven significant sales. The emphasis is on genuine connections and the impact of relatable voices, as follower count has become less significant in determining influence. Adapting to these changes is essential for brands to thrive in the evolving market.
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