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Fashion as Personal Luxury and Expression
Fashion is a personal luxury that transcends glossy appearance and fine fabrics, embodying elements that resonate with personal experiences and cultural eras. Brands serve as tools for consumers to express their personality and uniqueness. Streetwear is envisioned to be akin to an art movement, where depth and credibility are valued over fleeting trends. The concept of editing existing designs, rather than creating from scratch, is emphasized as a mode of creative expression and individuality in fashion.