Value Long-Term Content Over Short-Term Gains

A significant portion of content marketers perceive brand awareness through organic social channels as undervalued, indicating a need for greater recognition of its importance. Additionally, there is a prevalent pressure among content marketers to deliver short-term results, despite understanding that content marketing is inherently a long-term endeavor. This disparity creates a disconnect between the marketers and executives or subject matter experts regarding key content metrics and the expectations of growth over time.