E54: Why are more CMOs becoming CROs?
Topline
Attributes for a Successful CRO Transition
To transition to a Chief Revenue Officer (CRO) role, marketers need to master key areas: stewardship of the Ideal Customer Profile (ICP), pipeline ownership and forecasting, leading BDRs, and having operational expertise. Embracing opportunities like owning pricing, deal desk, enablement, or product-led growth (PLG) helps in learning new skills, showcasing ownership, and positioning for a move to a CRO role.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
