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E54: Why are more CMOs becoming CROs?
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Attributes for a Successful CRO Transition
To transition to a Chief Revenue Officer (CRO) role, marketers need to master key areas: stewardship of the Ideal Customer Profile (ICP), pipeline ownership and forecasting, leading BDRs, and having operational expertise. Embracing opportunities like owning pricing, deal desk, enablement, or product-led growth (PLG) helps in learning new skills, showcasing ownership, and positioning for a move to a CRO role.
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