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How to Choose the RIGHT Distribution Channels
Distribution First
Strategic Separation of Content and Distribution Strategy
It is essential to have a clear strategy for two types of content - traditional SEO content for search engines and engaging content for other social platforms. Content like product descriptions may be suitable for search engines, while topics that spark curiosity or offer unique perspectives are better suited for social media. Companies often make the mistake of blending these strategies, creating content that is original but not optimized for search, resulting in missed opportunities. By separating content types and aligning them with appropriate distribution channels, companies can effectively capture both existing demand and spark interest in unique topics.
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