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20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Qualitative Insights for Growth Through Failure Analysis
The speaker emphasizes the importance of qualitative information over just data in growth strategies, advocating for conducting 'bot-mortems' to analyze failures. They believe in learning from failure by talking to people to understand what went wrong, gathering takeaways, and continuously sharing and storing learnings. The speaker shares their practice of documenting learnings in Google Sheets with tags for easy reference. They suggest using this database to ask questions and guide future decisions. The speaker contrasts the common perception of growth as A/B testing colors of buttons with their view of applying the scientific method to Key Performance Indicators (KPIs) for continuous improvement based on data analysis.
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