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Taylor Swift, AI Alliance, University Presidents, and Guest Lou Paskalis
Pivot
Insights on Advertising Platforms and Ecosystem Trends
Platforms like TikTok require marketers to work hard for quality engagement, but when done right, it pays off. Retail media networks are teaming up with CTV to create an ecosystem of rich data and quality engagement. Young people are turning to quality news platforms and away from social media for news. Advertisers should start with ad-supported CTV platforms for targetability, addressability, and scale. Programmatic advertising faces challenges with bad actors, leading to a flight to quality. Established channels like terrestrial radio and linear TV with measurability and accountability will see a resurgence.
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