Focusing on Increasing Sales Without Addressing Business Weaknesses

The speaker has observed that despite focusing heavily on increasing sales, there has been a delay of 12 months in the ability to turn sales into cash. The speaker emphasizes the need to delve into the client's business to understand the root of the problem. They stress the importance of using simple explanations to highlight the impact of funding the business for a longer period, leading to increased costs due to unaddressed weaknesses in the business. The speaker also shares a quote from Bob Iger, chairman of Disney Corp, emphasizing the importance of seeing opportunities where others see roadblocks.