Smithink - helping accountants turn their practices into great businesses
How to be a financial storyteller
Jan 17, 2024
Learn how to be a proficient financial storyteller, extracting meaning from the numbers and helping clients understand their financial story. Explore the power of storytelling in financial advisory services, turning numbers into knowledge and addressing business weaknesses. Embrace storytelling and advisory plans to take on the challenge of growing practice revenue without increasing compliance work.
25:45
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Quick takeaways
- Financial storytelling is essential for client engagement and helping them understand the value of financial services.
- By focusing on strategic storytelling and identifying client needs, financial professionals can provide valuable advisory services and positively impact clients' businesses.
Deep dives
The Importance of Financial Storytelling
Financial storytelling is a crucial part of client engagement, helping them understand the value of financial services. Mark Holgen shares a personal story of how he discovered the power of storytelling in his career. He highlights the need to go beyond historical financials and connect with clients on a deeper, strategic level. By understanding what is important to the client and addressing their key issues, financial professionals can turn numbers into knowledge, educate their clients, and make financial information more meaningful and engaging. The goal is to create a reliance relationship and provide advisory services that address clients' needs and aspirations.
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