The Danger of Turning Friends into Customers in Network Marketing

Turning friends into customers or business partners in network marketing can be a misguided strategy, as friends often have fixed perceptions of one's identity and capabilities. When entering a new business venture, friends may struggle to reconcile the new role with their previous understanding of you, making it difficult for them to genuinely support or engage. While friends want to cheer you on, they typically prefer to do so from a distance to avoid witnessing your potential failures. They may be hesitant to participate in your new endeavor until they see you fully committed and demonstrating success. Consequently, relying on close acquaintances for support can lead to disappointment and feelings of inadequacy, as they are less likely to back you than strangers who lack preconceived notions about you. In fact, engaging with strangers may present a higher chance of success, as they do not carry prior judgments and can more readily become advocates for your business.