Atlassian: Mike Cannon-Brookes and Scott Farquhar
How I Built This with Guy Raz
Value in Continuous Software Updates
The speaker mentions how a purchase of $800 was easily authorized without going through a formal process due to being insignificant to the airlines. This purchase provided the buyer with one year of unlimited software usage with regular updates every one or two weeks. The company aimed to sell maintenance contracts for $400 in the subsequent years, expecting customers to continue paying annually as long as software updates added value. The strategy of frequent software updates for added value was common in 2002-2003.
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