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Rolex Is A Nonprofit + When To Disrupt Your Own Business

Founder's Journal

Obsession with Excellence: The Secrets Behind Rolex's Success

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  • Rolex produces one million watches annually with an wholesale average price of $7,000 resulting in an estimated $7 billion in yearly revenue
  • Rolex is committed to excellence and has fully verticalized their business, invented machines and employ Nobel Prize-winning scientists
  • Rolex invented a stone-sorting machine that detects less than 1 in every 10 million fake stones received from their suppliers

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