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274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex
The Marketing Millennials
Engagement Requires Evolving Platforms
To effectively connect with youth culture, it is crucial to leverage emerging talents and platforms, particularly targeting specific age demographics with tailored content strategies. Understanding the migration of youth from platforms like Snapchat to TikTok and Instagram necessitates a disciplined approach. Continuous engagement must be prioritized, avoiding complacency despite high metrics on established platforms. Organizations should remain agile, ready to explore and experiment with new platforms as they arise to reach the younger audience effectively.
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