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E1: “How to Build a Media Business in 2023”| Austin Rief, Morning Brew
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Challenges and Strategies in Scaling Media Properties
The speaker expresses skepticism about underestimating one's own expertise in a particular domain, such as company building or venture capitalism. They believe that while ghostwriting is a possibility, scaling it to a meaningful level is difficult. They emphasize the importance of maintaining honesty and authenticity when translating thinking into a different medium, like podcasts. The speaker advises against hastily expanding to another medium and advocates for maximizing the potential of the existing platform before considering diversification.
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