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E63: Insights on Brand-Led Growth with Kathleen Booth of Pavilion
Topline
Invest in Brand for Long-Term Customer Acquisition Cost Benefits
Investing in building a strong brand can lead to being top-of-mind when potential customers enter a buying cycle, reducing the dependency on short-term demand generation. While demand generation is more measurable and requires aligning circumstances for success, brand investments over time can lower Customer Acquisition Cost (CAC) by fostering brand recognition and loyalty.
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