401: Planhat: Bootstrapping an Enterprise SaaS to 8-Figures ARR - with Kaveh Rostampor
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Understanding Buyer Challenges for Tailored Messaging
Deeply understanding the challenges of the buyers in B2B settings, such as department heads, allows for tailored messaging in SEO and paid advertisements. Connecting messaging to specific use cases and focusing on outcomes improves effectiveness in reaching the target audience.
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