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Open-Platform Sponsorship Drives Higher Quality Referrals
Creators on a newsletter platform can offer to pay other creators for engaging subscribers. This has created a paid sponsorship feature where creators with a budget can incentivize others to promote their newsletter. Sparkloop smartly allowed creators to be on any platform for sponsorship, enabling big brands to sponsor a wide range of newsletters, resulting in higher referral payments for creators and an overall increase in quality due to the open and competitive nature of the platform.