133. From Good to Super: How Supercommunicators Unlock the Language of Connection
Think Fast Talk Smart: Communication Techniques
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Effective Storytelling
✨Key takeaways:
- Tell stories with a clear arc (beginning, middle, and end).
- Focus on the middle part of the story where the learning and evolution of the idea happens.
- Explain how you arrived at the final idea by illustrating what you tried, what didn't work, and why.
To make your message memorable and understandable, craft stories with a clear beginning, middle, and end. Concentrate on the middle part, showing the evolution of your idea. Illustrate your learning process by explaining the steps you took, what obstacles you faced, and how you overcame them. Example: Cinderella's story—the beginning (parents' death) and end (marriage) are short, while the middle (pumpkin carriage, mice-horses) is the most memorable and impactful part.
Example: Start with the problem you needed to solve (e.g., "I needed to earn money."). Show how you attempted to achieve that (e.g., "And so I went and I got a job at McDonald's.")
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