
Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company
Marketecture: Get Smart. Fast.
Let the Math Speak
Market penetration and the unique assets of a platform are crucial in shaping a go-to-market strategy. The effectiveness of features such as screensavers and app inventories can be leveraged to create additional revenue streams. The ability to compete against established players is directly tied to understanding and utilizing these devices within the market framework, emphasizing the importance of data and analytics to guide decision-making.
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