Ep 29: The Ultimate Guide to Email Marketing with Hilary Krueger
Social Media Money Makers
Start Simple: Write One Welcome Email to Kick Off Your Email Marketing
Begin your email marketing efforts with a straightforward approach by writing one welcome email. In this initial email, introduce yourself, outline what subscribers can expect from you, specify the frequency of communications, and engage them by asking a question about themselves. This foundational step eliminates the overwhelm of complex systems, such as tags and sequences, which are unnecessary at the outset. Once you reach around 500 subscribers, consider adding a second email to your welcome sequence and progressively build from there. Additionally, leverage your most engaging posts from social media over the past 90 days as content for newsletters or emails, ensuring that you are providing relevant and captivating material. This method keeps the process manageable and allows for organic growth in your email marketing strategy.
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