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#186: Marcus Sheridan—The Simple Formula for Becoming the Most Trusted Voice in Your Industry
Why That Worked – Presented by StoryBrand.ai
Transparency Over Silence
A common misconception exists among companies regarding the discussion of costs and pricing. Many fear that revealing prices will deter potential customers, especially if they are on the higher end. However, consumers are often more deterred by the absence of pricing information, which creates doubt and a negative perception. When potential customers look for transparency—like restaurant menus with clear pricing—they are more likely to engage. Additionally, the concern about competitors knowing pricing is unfounded; industry players usually have a good understanding of each other's pricing structures, making this fear irrelevant. Recognizing these insights can encourage businesses to communicate pricing effectively to build trust and improve customer engagement.
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