New creators often mistakenly feel the need to constantly come up with original content, believing that their audience has already encountered their ideas. However, repetition is crucial; multiple exposures to a message are necessary for it to truly resonate. As the audience expands, many new followers have not encountered previously shared content. Just like showcasing a favorite outfit or cooking a signature dish more than once can enhance its appreciation, revisiting and reiterating your key messages strengthens their impact and recognition among your audience.

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