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S21EP11: Branded with Rich Litvin
1 Insight
Understanding the Importance of Mindset in Defining Your Ideal Client
It's important to understand that the ideal client is the person who looks back at you in the mirror every night. Rather than filtering based on demographics, it's more effective to filter for mindset or psychographic, as it draws people to you. This insight emphasizes the significance of mindset over demographics when defining who your clients are.
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