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How Ben Thompson Built a Writing Empire
How I Write
The Most Important Article Is the 2nd Someone Reads (Ben Thompson)
The second article a reader consumes on a website significantly shapes their overall perception and expectation of the content. If the first article captures their interest, the subsequent article reinforces their engagement and establishes a loyalty to the site. This pattern highlights the importance of maintaining a consistent quality across multiple pieces of content, as it creates a reliable experience for the reader, increasing the likelihood of return visits and deeper engagement.
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