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10 Lessons from Selling $10M of Digital Products
Coffee With Cole: The Digital Writing Podcast
Two Reasons Your Digital Product Isn't Selling
The first reason your digital product may not be selling is the fear of pitching to your email list. Creators often worry about losing subscribers if they pitch too hard, but it is important to realize that your email list is the core of your business. Nurturing leads through multiple emails is essential as most people require several touchpoints before making a purchase. Focusing on the number of paying customers rather than the size of your email list is crucial for success. The second reason for poor sales could be that your digital product is not price anchored to a valuable outcome. Customers are more interested in the outcome of using your product rather than the learning process itself. Clearly defining and highlighting the specific, tangible, and objective outcomes your product can provide increases its perceived value and likelihood of purchase.
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