Clara Shih (Salesforce AI) - What No One Tells You About Entrepreneurship
Entrepreneurial Thought Leaders (ETL)
**Embrace unexpected and look for root cause and opportunities **
It is crucial not to always listen to customers as their identified needs might not be the actual root cause of the problem. In a situation where a financial firm requested more laptop storage to manage screenshots for compliance, the software developers realized the real need was to automate regulatory filing. By embracing the unexpected request, they found an opportunity to develop a solution using Twitter and Facebook APIs which eventually led to a successful partnership with LinkedIn. This illustrates the importance of looking beyond surface requests to identify the root cause and uncover new opportunities for innovation.
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