Leveraging Technology to Enhance Customer Experience

Sam's Club focuses on providing convenience to its members through technological enhancements like Scan-A-Go feature in the app, allowing members to easily scan and purchase items in-store. Although members visit the physical club only every three to four weeks for bulk shopping, the company aims to engage them digitally in between visits. By conducting member research and staying member-focused, Sam's Club intends to add value to members' lives and ensure their renewal.