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S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page

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Building Successful Businesses by Learning from the Failure of Aggregators

The speaker discusses the failure of aggregators like Perch, acquired by Razer, attributing it to a weak foundation in business fundamentals. The speaker emphasizes the importance of avoiding similar mistakes to build better businesses. In the next episode, the speaker plans to delve into the topic of the demise of aggregators and showcase successful businesses. The structure of a successful landing page should focus on answering key questions about the product, its benefits, ordering process, delivery time, and comparison to competitors, with sections like hero, brag bar, reviews, comparison chart, and shop section.

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